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5 Things to Know About Working With Graphic Designers

5 Things to Know About Working with Graphic Designers

5 Things to Know About Working With Graphic Designers

Graphic designers are generally not scary people. I’m used to working with people who have never hired a graphic designer before, so I don’t want anyone to feel as if there’s a long list of rules you have to follow if you hire a graphic designer. These are simply things to keep in mind to make the process go more smoothly for both you and the designer.

 

1. An open mind is a good thing

It’s helpful if you have some idea of what you want, but if you’re set on having a green otter holding a daisy with your business name set in Times New Roman as the logo for your bakery, you’re limiting what a graphic designer can do for you. It’s also okay if you have absolutely no idea what you want. Your graphic designer may ask questions about the message you want to portray to your audience, such as, “What do you want people to think or feel when they see your logo?” She may want to know if there are specific colors or images you like or don’t like or ask for specific examples of other logos (or book cover, blogs, etc.) that you like.  After talking more with you about your project, a good designer will be able to take that information to create something fabulous. Trust your graphic designer and you’ll probably be very happy with the results.

 

2. It’s okay that you’re not a graphic designer

It’s okay if the mock-up you made in Word doesn’t look great. That’s why you hired a graphic designer! I’ve found a lot of clients worry about the way they explain what they want, whether it’s through a drawing, in an e-mail, or over the phone. While your request might not make sense at first, that’s okay. Most graphic designers are used to reading between the lines and asking the right questions to decipher what the client wants. You don’t have to use the right graphic designer lingo. Putting something visual into words is not easy, even for graphic designers.

 

3. A project that’s small in size is not necessarily a quick job.

A 125×125 pixel web ad can actually take more time to get right than a larger ad. The designer has to make sure a small image packs enough punch to draw attention to it above all the other competing elements on that webpage. It’s the same concept with a 1/16 page magazine ad or a business card. As a general rule, don’t tell a graphic designer anything is a quick job. It may very well take five minutes, but it could also take much longer.

 

4. Photoshop can’t do everything.

Sure, there is a tool called the magic wand in Photoshop, but it’s not as magical as you might think. Although a graphic designer might be able to remove that tree from your photo, it might take a while. And some requests are just impossible. Photoshop is an extremely complex program. Even once you learn what the tools do, it takes time to learn how to use them well. After using it on a regular basis for eight years, I still wouldn’t consider myself an expert.

 

5. We’re unique individuals.

To refute a few graphic designer stereotypes, I don’t own any Apple products and I rarely drink coffee. We all have different styles and experience. Whatever your business or project is, there’s a good chance a graphic designer somewhere out there will understand your needs.

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